MER is based on the core value that green marketing and management of industrial areas can be a key factor for attracting investments in the European Area. Therefore starting from the results of the previous cooperation projects implemented by each single partner, MER aims at identifying long term tools for sustainable and responsible economic development.
The project lasts 18 months with a total budget of € 1.125.000
MER is structured in three Work Packages
WP1 Administrative and financial management of the project / coordination of the partnership
The Work Package aims at ensuring a smooth day-to-day implementation of the project with a particular focus on all the administrative and financial-reporting issues.
WP2: Information, awareness raising and capitalisation
The Work Package aims at providing an effective internal and external communication, starting from the visual identity definition to the presence in social media.
WP3: Networking and best practice identification
The Work Package aims at gathering and analysing the capitalised projects' methodologies, tools and results. This will be achieved through study visits, joint thematic workshops and the drafting of integrated guidelines published on an open e-book.
WP4: Transfer of integrative MER
The Work Package aims at transferring tools, best practices and know-how to partners and local stakeholders through training sessions and training materials in the whole project area.
WP5: Long term sustainability
The Work Package aims at developing a local action plan for promoting and governing Industrial Areas, together with integrated policy recommendations, involving stakeholders at multi-level to validate and transfer the results of capitalisation activities.
To capitalise results coming out from different cooperation projects concerning industrial areas with a particular focus on environmental issues, green marketing tools and skilled management
To build up a wide European network based on the “learning by interacting” concept in order to cherish experience, learn from failure, work for joint long-term solutions to shared problems
To develop a “lobbying approach” and propose a road map and an action plan capable of influencing new Regional and European long term policies
To replicate good practices, models and procedure already implemented, on a greater scale and in several territorial contexts