MACRO BENCHMARKING STUDY FOR ECO-INNOVATIVE INDUSTRIAL PARKS AND ENTERPRISE ZONES IN THE MED AREA
The e-book issued by ANATOLIKI, parter of MER project, is now available on free download. It explains: cases slection and analysis, macro benchmarking study and best practices identification. The Macro Benchmarking Study conducted in the framework of Marketing and Governing Innovative Industrial Areas (MER) project is designed to identify, potential areas for Eco-innovation optimization of Industrial and Enterprise Zones in the MED program area. In the document to follow, the Study will provide an identification of best practices and replicable successful factors in marketing and governing industrial areas. Furthermore, the Macro Benchmarking Study comprises also a comparative analysis of Industrial and Enterprise Zones responding to the Benchmark Questionnaires. In that sense, respondents have the opportunity to receive an “individualized” assessment of their performance, relative to the overall study results.