In the framework of the project Managing and Governing Innovative
Industrial Areas (MER) a Macro Benchmarking Study is conducted in order
to identify potential areas for Eco-innovation optimization of Industrial and
Enterprise Zones in the MED program area.
The Study will provide an identification of best practices and replicable
successful factors in marketing and governing industrial areas.
Furthermore, the Macro Benchmarking Study comprises also a comparative
analysis of Industrial and Enterprise Zones responding to the Benchmark
Questionnaires. In that sense, respondents have the opportunity to receive
an “individualized” assessment of their performance, relative to the overall
A brief overview of the on-going benchmark process is described below,
including the objectives and its phases.