Last 14th of May, the Province of Bologna hosted the international workshop “Sustainable Development: products, consumption, promotion and territorial marketing”. The event was organized by the Province of Bologna in the framework of the projects ECO-SCP-MED, MER, Medland and ZEROWASTE PRO within the MED Capitalization Programme. All these projects share the common goal of making the MED area become more and more conducive to sustainable and smart growth through establishing active networks and innovative initiatives.
The MER partners were invited to join the event in order to bring their own contribution and ideas for enriching the debate and to create more occasions for cooperate. The international workshop aimed at encouraging real opportunities for collaboration in the fields of sustainable consumption and production and at encouraging the cross fertilization among experiences and methodologies within a European perspective. Furthermore, the event focused on the intimate connection between economic development and sustainability, considering that the alliance between local actors and far-sighted strategies of European institutions can encourage new opportunities for sustainable development.
In the morning session several major themes were examined: sustainable development as a new model of economic development and growth, Green Economy, Smart and Green Communities, and Green Marketing. The morning session was enriched by the precious contribution of Professor Friedrich Hinterberger from the Sustainable Europe Research Institute of Vienna. The intervention of Nuno Vaz Casimiro Silva, representative of the Joint Technical Secretariat of the European program MED, provided the opportunity for an exchange of ideas about the role that the European strategies can play in supporting the sustainable production and consumption and in encouraging initiatives of research and development on these issues.
The afternoon was organized according to the World Café methodology with three parallel roundtables, to deepen the issues of sustainable production processes, sustainability of consumption and sustainable industrial areas. The added value of the afternoon session was represented by the participation of external stakeholders and experts who brought new perspectives to look at these themes from.
Filming of the workshop will be uploaded on the MER Project website.