The International Conference Symbiosis (conference2014.esymbiosis.eu) was held in Athens on 19th-21st of June 2014. The Conference aims to address the significant issue of utilization of the generated industrial waste through the promotion of effective technologies and safe practices. The Conference focuses mainly on industrial symbiosis, the sharing of services, utility, and by-product resources among industries in order to add value, reduce costs and improve the environment.
ANATOLIKI S.A. introduced a paper entitled: “Guidelines to a successful green marketing plan for an eco-industrial park”, with reference to MER project. The General Manager of ANATOLIKI S.A. presented the paper in the conference. The main purpose of the paper and the presentation was to describe the tools, the methodology and the key proposals and strategies, on how Industrial Parks and enterprises which are located in Eco-Industrial Parks/ Industrial Areas (IA)/ Industrial-Technology Parks can develop a successful Green Marketing Plan (GMP). The analysis pays attention to environmental aspects and communication and green marketing approaches to promote an eco-industrial area and the SMEs settled inside.