The Province of Bologna is carrying out one of the most important step of the MER
project: the local MER training. The Province of Bologna considers the arrangement
of this training activity as an occasion for spreading innovative models, ideas and
practices in the fields of local marketing, energy and environmental governance, local
development and green economy.
The arrangement of this training course is considered also an occasion to gather
suggestions, ideas and comments from participants about their experiences and
background dealing with local development, territorial marketing and sustainable
growth. In fact, the approach to the training external session is based on “learning
by interacting” as for all the activities carried out within the project MER in order to
ensure a profitable exchange of know-how, ideas and concrete experiences.
In order to provide a high-qualified course, the Province of Bologna has been working
with the support of Foundation Promo PA, a research-oriented body working in the
field of education and cultural heritage.
The Province of Bologna can count on the experience previously developed within the
European project Ecomark. As done in that occasion, the course is structured in a set
of training days, each one entirely devoted to a specific issue to be looked at from
different points of view: green marketing, territorial marketing, local business fabric,
governance and policies. The highly-qualified experts involved as trainers are: Marco
Frey and Eleonora Annunziata from Scuola Superiore S.Anna (Pisa, Italy), Matteo Caroli
and Alfredo Valentino from LUISS University (Rome, Italy) and Francesco Silvestri from
Eco&Eco (Bologna, Italy)
The final training session will be held in the framework of the Final Conference of the
Project MER that will be held in Bologna on the 11st of December and that will be
entitled “Smart green communities: new policies and governance”.
In that occasion, the activities and the main results of the project will be presented
and there will be an in-depth debate about all the central themes of the course. The
conference will be enriched of the contributions of many experts and researchers.
Among these, there will be William Gilles (IMODEV, France), Irene Bouhadana
(Université Paris 1 Phantéon – Sorbonne, France), Matteo Caroli. Pauline Deutz, from
the University of Hull, will carry out a final lectio on the theme of Industrial Ecology.
Furthermore, during the final conference the certificates of attendance will be
delivered to all the participants to the training course.
The training activity of the Province of Bologna has been widespread communicated
and particular efforts have been spent for reaching the main target sectors of the MER
project: public administrators, researchers in the field of green territorial marketing
and sustainable industrial areas, experts of local territorial development, consultants
of local development agencies.
Thanks to the European projects carried out up to now and to the the contribution given
to the development of local APEA (italian acronym for EEIAs – Ecologically Equipped
Industrial Areas), the Province of Bologna can count on a well-established experience
in the field of sustainable growth, territorial marketing and local development. This
background has been an added value in the effort of making the MER training course become an occasion for identifying new perspective and new cross-cutting synergies
in the field of local development and territorial green marketing.
In the framework of MER training course, the Province of Bologna is intended to provide
a “map” of the main themes dealing with green territorial marketing and governing
industrial areas trying to stimulate debates, discussion and active participation. A
particular emphasis has been put on the cross-cutting interest of the theme of green
In fact, Green Economy pursues the comprehensive approach of sustainable
development, bringing innovative approach and new opportunities to it. Green
economy may a be a lever for overcoming the challenges implicated by globalization
and economic crisis. The transition from conventional economic development
strategies towards the comprehensive integration of ecological and social well-being
is the only way for empowering our local and global fabric.